Kimberly Guilfoyle, the former adviser to President Donald Trump’s failed re-election campaign, who later became engaged to his eldest son, sells steaks for a meat delivery service whose accreditation from the Better Business Bureau (BBB ) has been revoked. In online reviews, customers claim that Good Ranchers’ select cans of meat, which can cost hundreds of dollars, are not only a “rip off” but also sometimes never arrive.
May 15, Guilfoyle uploaded a video of herself standing over a smoldering indoor grill, flipping thin cuts with little visible marbling on the flames. “I’m here with these beautiful steaks from goodranchers.com,” she says. “And that’s how you show your family you love them – by buying this meat that’s born and raised here in the United States.”
Guilfoyle goes on to say that “85% of the meat they sell in stores today isn’t even from the United States.” This statement is incorrect; according to the Department of Agriculture, only 8 to 12 percent of the beef sold in the United States comes from foreign sources. (Guilfoyle may refer to grass-fed beef, 75-80% of which is imported, though often processed in the United States.)
According to a review of its website by Salon, Good Ranchers mail order beef packages start with the $179 “Ranchers Classic” and end with the $1,299 “Prepper Kit” – which includes 17 pounds of steaks with bones, 15 pounds of boneless steaks, 15 pounds of signature ground beef, and 40 pounds of various chicken breasts.
While many of the reviews on the Good Ranchers website from “verified buyers” are positive, reviews elsewhere online include claims from customers who claim to have paid hundreds of dollars for beef that never showed up. .
“I restarted my subscription by ordering a box for $139.00,” wrote a customer who identified herself as Lisa G. on the company’s BBB profile. “I got an email last night saying he had arrived. We were home at 9:28 when the email came and went straight to the porch but there was no box and we haven’t received anything.”
Related: A new wave of politicians is shedding the misconception that cooking and politics don’t mix
Lisa G. said she tried to contact the company, but received no response.
“My next decision is to stop payment through my bank or ask them to sue the company for restitution,” she added.
A customer named Karen W. described a similar experience. “I have been trying to contact you via email for the past 3 days,” she wrote. “My order/delivery went to another state and I would like this corrected. Please respond to my emails.”
In the series of one-star reviews on the BBB profile for Good Ranchers, customers have also complained about issues such as the quality of its beef and difficulties contacting customer service. Five customers used the phrase “scam” or “scam”.
Want more food writing and recipes? Subscribe to Salon Food’s newsletter, The Bite.
“Don’t waste your money. Poor quality meat. Good sales pitch though!!” Kristen M. wrote. “I would love to send this meat back. I was ripped off.”
“I paid $203 for beef and got ripped off. A scammer selling steaks,” Jeff M. added. “He told me there were 20 steaks in a box and he there were 10. The fillets were 2oz and were full of grease and chewy and full of veins I couldn’t eat any of the fillets and they were used for pulled beef sandwiches Totally wrong I would never buy one again $203 is a lot of money.
In the latter case, Good Ranchers responded to the complaint. “Jeff, we’re sorry your experience with us wasn’t great! We want to work things out,” they wrote. “We offer a 100% money back guarantee.” (A statement containing a satisfaction guarantee and email for customer support are listed on the company’s website.)
It is not known whether this complaint, dated August 4, 2021, has been resolved. However, the BBB’s Board of Directors revoked Good Ranchers’ accreditation on December 2, 2021, “due to the company’s failure to comply with the BBB’s requirement that accredited businesses meet and adhere to” multiple standards . They included prompt and good faith resolution of disputes referred by the BBB; approach all market transactions and commitments with integrity; and provide responses to complaints that are professional and explain “why any relief sought by the company cannot or should not be granted.”
Salon’s request for comment was not returned by Good Ranchers prior to the publication of this article. While the BBB “cannot guarantee the accuracy or truthfulness of any review”, it takes “steps to minimize misuse and improve the consumer experience”. These steps, which are detailed on its website, include confirming that “a marketplace interaction has taken place between the reviewer and the company” and giving “the company the opportunity to respond to the notice”.
Guilfoyle doesn’t mention these allegations in her ad for Good Ranchers, but she does offer shoppers a Trump-adjacent coupon code. Like her wrote on Twitter“Use code ULTRAMAGA to get 2 POUNDS of American wagyu burgers FREE with your first order.”
On the company’s website, you can also enter to win a meeting with conservative commentator Candace Owens or read recommendations from Charlie Kirk or Ben Shapiro. A quote from Donald Trump Jr., meanwhile, states that “you support American patriots when you shop with the great people at Good Ranchers.”
On the company’s website, you can also enter to win a meeting with conservative commentator Candace Owens. . .
With these ads, Guilfoyle and her fiancé continue the Trump family’s legacy of mixing red meat not just with politics but also with business.
In 2007, Donald Trump launched Trump Steaks, which were supplied by Buckhead Beef, an Atlanta-based company and subsidiary of Sysco. The steaks, which were sold via QVC and Sharper Image, arrived in bundles ranging from $199 to $999. The latter retailer reportedly pulled the product after just two months due to poor sales. The Trump Steaks trademark was eventually revoked in 2014.
That didn’t stop Trump, as Salon reported, from repeating the name casually at a campaign event in 2016. They were advertised as “Trump Steaks.” However, the press at hand “began tweeting pictures … of packaged steaks, labeled Bush Brothers, the West Palm Beach butcher that supplies all of Trump’s properties in South Florida.”
In the end, these participants got their red meat. If the reviews are any indication, will those who order steaks based on Guilfoyle’s recommendation get their own?
Read more stories at the intersection of food and culture: