Don’t Fall For This Easter Chocolate Scam To Gather Information

At first, the offer to receive a complementary basket of Easter sweets from the Cadbury Company seems to fulfill the age-old adage that many of the best things in life (like chocolate!) can be free. But recent victims of an increasingly popular SMS phishing scam can tell you from experience that everything has a cost.

Last week, the official Cadbury Twitter account shared that they had received numerous reports of unofficial social media posts offering free chocolate Easter baskets to thousands of people online, stating that “we can confirm that this was not generated by us and we urge consumers not to interact.”

Related: Turn your leftover Easter candy into gourmet cookies

Twitter users shared images of messages they had received on Whatsapp and Facebook, which offered an invitation to “Join Cadbury’s Egg Hunt” and win prizes.

The link itself led victims to a page asking for personal information such as email addresses and login credentials. Since the scam was widely publicized, many have speculated that the link could be linked to a Russian data collection operation. The URL contained “.ru”, which is the domain used for country URLs.

As reported in The Takeout and The Daily Mail, this type of scam is nothing new and has grown significantly in recent years. Experts advise avoiding clicking on links or messages from unknown numbers, or that seem irrelevant to a friend who may have been hacked. Looks like those who want an Easter candy deal will have to wait until Monday’s sales, like everyone else.

It’s another wrinkle in Cadbury’s public image ahead of Easter. As Home and kitchen tool’s Kelly McClure reported, “Cadbury Exposed,” a new documentary series directed by Antony Barnett takes a close look at the famous chocolate brand’s working practices, particularly as they relate to children.

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